Advertising that promotes products and services that are designed to facilitate deception is not allowed. Such disallowed products and services include those that promote:
Cheating on spouses.
Fake documentation or identification. For example, essay-writing services that encourage or enable individuals to represent someone else’s work as their own; or falsified records, such as college diplomas or birth certificates.
Circumventing drug tests. The promotion of products that encourage or enable the beating of drug tests is not allowed.
Advertisements for pharmacies and medical or pharmaceutical products are restricted based on applicable laws.
In the United States, Microsoft adCenter requires online pharmaceutical advertisers and advertisers who use pharmaceutical-related keywords and ads to have up-to-date PharmacyChecker (A trusted industry standard in online pharmacy verification. The PharmacyChecker Verification Program was established in 2003 to help consumers find qualified online pharmacies.) verification. This safeguard helps to ensure that such advertisers are qualified pharmaceutical manufacturers, distributors, or sellers.
To include pharmaceutical terms in ads or as keywords, advertisers will need to go to the PharmacyChecker website to secure this verification.
Over-the-counter drugs (drugs that do not require a prescription) are permitted.
Herbal supplements and vitamins are permitted.
Drug manufacturers do not require PharmacyChecker certification as long as they do not sell their pharmaceuticals to the public online.
Companies providing information or services relating to pharmaceuticals (such as books on drugs, or pharmaceutical information) do not require PharmacyChecker certification as long as they do not sell pharmaceuticals to the public online.
Only pharmacies based in the United States and Canada can target the U.S. market.
The promotion of federally restricted or prohibited supplements is not allowed.
Different guidelines or restrictions might apply to websites in countries or regions other than the United States.
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