You can turn off Content Ads (Beta) (Ads that are displayed on Microsoft-owned websites, such as MSN Tech & Gadgets, Money, Real Estate, and Windows Marketplace, as well as participating partner websites.) in bulk for existing ad groups in selected campaigns. Turning off content distribution means that your ads are not displayed on participating websites that are related to your ads. Your ads are still displayed on search results pages—Search Ads (Ads that are displayed on a Live Search results page in response to a user’s search query.) .
Important
Turning off content distribution in bulk affects only the existing ad groups in the campaigns that you select. When you create new ad groups, both search and content distribution are turned on by default. To turn off or turn on content distribution for existing and new ad groups in a campaign, see Turn off Content Ads.
Click the Campaigns tab.
Select the check box next to each campaign that you want to turn off content distribution for.
Click Bulk edit.
In the Campaign setting list, select Distribution to content network.
Click Apply.
Notes
If you do not select any campaigns, content distribution is turned off for the account.
To resume content distribution for existing ad groups in a campaign, you must turn it on individually for each ad group. There is currently no way to turn on content distribution in bulk for all ad groups in a campaign.
If your ad group is set for content distribution only and you turn off content distribution, search distribution will be turned on and your keyword bids will be set to the default value $0.05. You must have one type of distribution turned on for each ad group. For information about how to stop running an ad group, see Pause an ad group.
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